Generating a Social Media Buzz
Let's talk Facebook. You’re probably wondering if your business needs one. The answer is yes. If you have a business, it needs a Facebook page. Not just any old Facebook page, it needs a page that draws attention visually and secondly offers people something to keep them engaged and make them want to get regular updates. Not convinced? Here are some things to think about: A Facebook Page can effectively drive traffic to your website. Chances are your customers are not looking at your website on a daily basis, but they are checking their Facebook page on a daily basis, thus keeping them up to date with your latest offerings and keeping you in the forefront. Creating Buzz. Facebook is the new "Word of Mouth" If customers have had a good experience with your business, they will most likely want to connect with you on Facebook to stay informed about upcoming specials, products, news, and so on. In turn, they will leave feedback on your page telling you about how wonderful their dinner was last night at your restaurant, or how much they enjoyed your concert, or maybe they have a suggestion you could use. All of this activity generates buzz. For example, if you have 100 fans, and they each have 100 friends, that means that potentially 10,000 people will see that their friends liked your business. That's 10,000 opportunities. Not too shabby. Google and Facebook are likethis. Google loves fresh content and constant updates. Because your Facebook Page is constantly being updated with new content by you and your fans, this makes your page more likely to come up higher in the search engines and thus driving more traffic to your actual website as well. Event promotion made easy. Facebook makes it easier than ever to let people know about your upcoming events. You can create an event and invite all your fans, whether it's a concert, a big sale, or maybe you're just throwing a shindig. You can send out invites and get a head count of who's planning on coming, and they can invite their friends too.